I am not buying an ad for the Sheriff's calendar for 2017. Why? I am not convinced that anyone who is female is seeing the ad. I think a lot of men are seeing it, and they don't need it. Not nearly as much as women need it.
What will I do with the money instead? I will go to RenFairs, conferences and churches. Not because I am requested by any of these institutions.
Have you seen my business card? It is in the picture below! I carry around the sign. Just like Patch Adams would do!